Nu-Shakti is a home fortifier brand that is geared towards building an India with better nutrition. The Nu-Shakti range of powermixes can fortify daily nutrition with micronutrients like Zinc, Iron, Folic Acid, and Vitamins A, B12 and C that build immunity.

Powermix For Rice For Rice
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    Cut The Pack
    Cut The Pack
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    Mix With Un-cooked Rice
    Mix With
    Un-cooked Rice
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    Store As Usual
    Store As Usual
  • 4
    Cook As Usual
    Cook As Usual
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    Power Up Your Food
    Power Up
    Your Food
Making rice up to 10x more nutritious*.
Contains immunity building nutrients.

A rice fortifier that is enriched with 5 Vitamins and 2 Minerals, which fortifies your daily rice portions and ensures your family doesn't have to miss out on essential nutrition.

* Extra vitamins & minerals when compared with Raw Rice, Milled; micro-nutrients content – Indian Food Composition table, National Institute of Nutrition, 2017. As per Indian Food Composition tables, National Institute of Nutrition, 2017. Not for direct consumption. See Pack for instructions on how to use. People with Thalassemia may take under medical supervision. Pictures used are indicative only, for consumer education. Powermix contains no fruits and vegetables. ©2020 DSM. All rights reserved.

Provides nutrition to your rice which helps in building immunity.

Provides essential micronutrients like Iron which helps fight Anemia and Zinc which supports a healthy immune system.
Vitamins

Vitamin B1

Required for normal nerve and heart function

Vitamin B3 & B6

Necessary to release the energy from food

Vitamin B12

Important for maintaining normal functioning of Nervous System and blood formation

Folate & Folic acid

Important for foetal development and blood formation

Minerals

Iron

Fights Anemia

Zinc

Supports a healthy immune system

Nutritional Benefits

10g Powermix for Rice when added to 1kg raw rice provides 5 vitamins and 2 minerals found in some common foods. Examples given below.

powermix-rice-ingredients

* As per Indian Food Composition tables, National Institute of Nutrition, 2017. Pictures used are indicative only, for consumer education. Powermix contains no fruits and vegetables. ©2020 DSM. All rights reserved.

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Powermix For Atta For Atta
  • 1
    Mix with Atta
    Mix with Atta
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    Store As Usual
    Store As Usual
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    Knead As Usual
    Knead As Usual
  • 4
    Cook As Usual
    Cook As Usual
  • 5
    Power Up Your Food
    Power Up
    Your Food
Making Atta up to 4x more nutritious*.
Contains immunity building nutrients.

An atta fortifier that contains the goodness of 7 Vitamins and 2 Minerals, which fortifies your atta and gives your family the nutrition it requires.

* Extra vitamins & minerals when compared with wheat flour, Atta; micro-nutrient contents – Indian Food composition table, National Institute of Nutrition, 2017. Not for direct consumption. See Pack for instructions on how to use. People with Thalassemia may take under medical supervision. Pictures used are indicative only, for consumer education. Powermix contains no fruits and vegetables. ©2020 DSM. All rights reserved.

powermix-atta-overlay-img

Provides nutrition to your rotis which helps in building immunity.

Provides essential micronutrients like Iron which helps fight Anemia and Zinc which supports a healthy immune system.
Vitamins

Vitamin A

Helps against night blindness

Vitamin B12

Important for maintaining normal functioning of Nervous System and blood formation

Vitamin B1

Required for normal nerve and heart function

Vitamin B2, B3 & B6

Necessary to release the energy from food

Folate & Folic acid

Important for foetal development and blood formation

Minerals

Iron

Fights Anemia

Zinc

Supports a healthy immune system

Nutritional Benefits

5g Powermix for Atta when added to 1kg raw Atta provides 7 vitamins and 2 minerals found in common foods. Examples given below.

* As per Indian Food Composition tables, National Institute of Nutrition, 2017. Pictures used are indicative only, for consumer education. Powermix contains no fruits and vegetables. ©2020 DSM. All rights reserved.

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mixme Powdered beverage Powdered beverage
  • 1
    Mix
    Mix
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    Stir
    Stir
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    Drink
    Drink
Contains immunity building nutrients
like Vitamin A, D, B6, C, zinc & selenium

A refreshing orange flavoured beverage mix that contains the goodness of 12 Vitamins and 5 Minerals including Vitamin C, Iron, Zinc and Folic acid.

* MixMe is not a substitute or replacement for regular food. Pictorial representation only, MixMe does not contain fruits and vegetables. See pack for how to use. People with Thalassemia may take under medical supervision. ©2020 DSM. All rights reserved.

powermix-beverage-overlay-img

A refreshing drink with essential micronutrients that help in building immunity.

Provides essential micronutrients like Iron which helps fight Anemia and Zinc which supports a healthy immune system.
Vitamins

Vitamin A

Helps against night blindness

Vitamin D2

Vitamin B12

Important for maintaining normal functioning of Nervous System and blood formation

Vitamin B1

Required for normal nerve and heart function

Vitamin B5

Vitamin B2, B3 & B6

Necessary to release the energy from food

Vitamin C

Vitamin E

Vitamin K

Folate & Folic acid

Important for foetal development and blood formation

Minerals

Iron

Fights Anemia

Zinc

Supports a healthy immune system

Copper

Selenium

Iodine

Required for normal growth, thyroid and brain function

Nutritional Benefits

1 serving (20g powder mixed with 200ml water) provides micronutrients found in some common foods. Examples given below.

powermix-beverage-ingredients

* As per Indian Food Composition tables, National Institute of Nutrition, 2017. MixMe is not a substitute or replacement for regular food Pictorial representation only, MixMe does not contain fruits and vegetables. ©2020 DSM. All rights reserved.

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What can Nu-Shakti do for you?

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Nu-Shakti releases its report on India's 'Diet Paradox'

98%* of people agreed that a nutritious diet is essential, however, 60% of them 'rarely' or 'never' make an effort to make it nutritious. Our survey reveals a gap between awareness and action in consuming a nutritious diet. This is what we call the 'Diet Paradox'.
Know more

*Findings as per Nu-Shakti's report on ‘India’s Diet Paradox’. The study based on a survey with over 1,000 Indians, is accurate as of March 2020.

Commonly Asked Questions

Everything that you need to know about Nu-Shakti Powermixes
1. What is DSM?

Koninklijke DSM MN is a global science-based company active in health, nutrition and materials. By connecting its unique competencies in life sciences and material sciences, DSM is driving economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders simultaneously. DSM delivers innovative solutions that nourish, protect and improve performance in global markets such as food and dietary supplements, personal care, feed, medical devices, automotive, paints, electrical and electronics, life protection, alternative energy and bio-based materials. DSM and its associated companies deliver annual net sales of about €10 billion with approximately 25,000 employees. The company is listed on Euronext Amsterdam.

2. Why do we need these products?

India has a huge malnutrition problem. Almost 50% women in reproductive age are anemic. Almost 38% children aged under 5 years are stunted and about 35% are under weight. In West Bengal almost 62% women (non-pregnant) in the age group 15-49 years are anemic; 55% children in the age group 6-59 months are anemic; 30% men in the age group 15-49 years are anemic. (Data from NFHS 4, 2015-16).

3. Where has this been sold in past?

The products are being commercially launched for the first time in India under the brand of Nu-Shakti however tests in various states have shown that these products help in reducing anemia. Follow the below Govt. FSSAI link for detail information: https://www.fssai.gov.in/book-details.php?bkid=4

4. Can diabetics consume these products?

Diabetics can consume the Powermix for Rice, Powermix for Atta. For MixMe Powdered beverage please consult your doctor before consumption. Powermix for Rice nor Powermix for Atta is designed to change the digestion of rice or atta.

5. I found foreign particles in Nu-Shakti product. What Should I do?

For that matter, send the foreign particles along with your name, Phone No., Product Name, Batch No., to the company or contact Sales executive immediately.

6. It's safe for pregnant women to use Nu-Shakti products.

  1. Yes, pregnant and lactating women can have Powermix for Rice, Powermix for Atta, MixMe Beverage.
  2. These products should not be replaced by the regular diet as Nu-Shakti products objective is to provide nutrients that regular diet may not offer.
  3. Due to the iron fortification, this product is not recommended for Thalassemics and persons on a low iron diet.

7. What is the side effect of using these products for long term?

Consumption of these products will improve the nutritional status and address hidden hunger/micronutrient deficiencies without any side effects when consumed as per the instruction in the pack.

8. Is it safe to consume Nu-Shakti product for children and lactating women?

Children, pregnant women and lactating women benefit from consumption of Nu-Shakti products such as Powermix for Rice, Powermix For Atta, MixMe beverage. The products are to be used as per the usage instruction given on the back of the product packs.

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